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The search for online health‐related information has become increasingly popular. This study examines online health information quality (relevance and clarity) and the perceived value of online health information search (social, utilitarian and epistemic) and how they relate to consumers' satisfaction with their online health information search experience. The resulting intention to repeat a health information search over the internet is also included in a conceptual model to illustrate what drives the process.

Structural equation modeling was utilized to simultaneously assess the proposed relationships among the constructs. Data from 263 online respondents were used to test the measurement and structural model.

Results show that information relevance is strongly related to the utilitarian value consumers receive from information seeking, whereas information clarity is strongly related to epistemic value. Moreover, it is the utilitarian value of the information search that drives satisfaction with and intention to repeat online health information search.

Suggestions for web site designers in the healthcare industry and health care professionals are addressed. Web site designers should stress practical and functional features of web sites, while health care professionals should direct patients toward web sites that will provide users with the most utilitarian value. Although the study is limited by its online data collection, results provide an initial attempt to develop a conceptual model that explains what may be happening within the world of online health information search behavior. Future research should address the exclusion of potentially important variables including internet skill level and specific types of searches.

This study is unique in that it provides web site designers and health care professionals with clear insight into specific dimensions of online health information and value.

This chapter aims to assess the scope of India's gastronomic tourism post-COVID-19 and discuss the utilisation of vlogs to promote India as a gastronomic destination. First, the evolution of gastronomic tourism is reviewed. Next, opportunities and challenges associated with India's gastronomic offerings, both from international and domestic tourism perspectives, are discussed. Then, the role of vlogging to position and promote India as a gastronomic destination is established. The chapter suggests recommendations for the Ministry of Tourism, Government of India on utilising vlogging to promote gastronomic tourism.

Purpose – The purpose of this chapter is to trace the history of the cultural myth that children, especially boys, experience an abrupt heterosexual awakening during pubescence, from its origin during the 1950s to the present, with particular attention to a decrease in the age posited for such an awakening, from fourteen or fifteen to eight or nine or even earlier, until finally children are presented as heterosexually desiring from birth.

Methodology – The methodology is a content analysis of a sample of mass media texts starring or featuring prepubescent or pubescent boys, including films, television programs, comic books, comic strips, and juvenile novels, appearing in the United States between 1950 and 2007.

Findings – The rapid decrease in the age is correlated with an increased visibility of lesbian, gay, bisexual, and transgender (LGBT) adolescents, leading to the conclusion that it results from an attempt to privilege heterosexuality by making it appear a natural, inevitable outcome of biological maturation that is absent until puberty, whereas at the same time addressing homophobic insistence that no juvenile character be presented as gay by ensuring all characters, regardless of age, express heterosexual desire.

Research limitations/implications – The study is limited to a single causal factor, but it illustrates a complex cultural phenomenon, a shift in the way childhood is constructed, so there are doubtless other factors that should be explored. It is also necessary to explore why the change from presumed pubescent heterosexual awakening to presumed constitutional heterosexuality occurred at different rates depending on the race and social class of the character and the medium presented.

This paper seeks to analyze the buying behavior of internet users in two European countries with different cultural backgrounds, Spain and The Netherlands, assessing the influence of online experience factors on the choice of an internet vendor. It also aims to identify and compare the influence of personal and behavioral characteristics on the e‐vendor choice.

The study simulated a realistic virtual shopping activity in the computer laboratory; participants had to complete an online shopping assignment and an online questionnaire.

The findings indicate that the basic traits of the online consumer behavior of internet users in the two countries are quite similar. Most of the disparities observed are attributed to different levels of experience with the internet as a commercial channel.

The outcome could suggest the emergence of a global virtual village, an issue worthy of further research but also of particular importance for global web vendors and website designers. The basic limitation of the study is that it is conducted in only two European countries and refers only to online purchasing of a standardized tangible consumer product.

The findings of the study can be translated to web design guidelines useful to online organizations operating in different cultural or ethnic environments.

The paper presents one of the first studies comparing the influence of online experience factors in two culturally different countries.